Live Well.

Do Well.

Be Well

About BE WELL CO.

More Than a Store — A Ritual Lounge.

BE WELL CO. was created as a return to intentional living.

Not rushed.
Not transactional.
Not just retail.

We are a modern apothecary and Ritual Lounge — a space designed for you to slow down, sip something warm, blend something personal, and reconnect to your own rhythm.

Inside our lounge, herbs are not just products on shelves. They are tools for daily ritual. Oils are refilled with care. Teas are blended with intention. Workshops are intimate. Movement is mindful. Every offering is rooted in the belief that wellness should feel grounding, accessible, and embodied.

This is a space where you are invited to ask,
“How am I feeling today?”
and actually have time to answer.

Through mini workshops, seasonal gatherings, Sip & Shop experiences, and our Ritual Lounge Membership, BE WELL CO. exists to cultivate community and create moments of pause in the middle of everyday life.

We believe wellness is not something you purchase.
It is something you practice.

Welcome to your ritual space. 🌿🤍✨

Products

Meet the Founder

Why I Created BE WELL CO.

I was the child who lived in hospital rooms with asthma.
The teenager allergic to everything.

For years, my body spoke loudly — and I didn’t yet understand the language.

As an adult, I began to see that many of my imbalances started internally and eventually expressed themselves externally. That realization shifted everything. While teaching yoga and dance, I started gardening. What began as curiosity became awakening. I discovered that herbs were not trends or trends reclaimed — they were true medicine. Mother Earth makes no mistakes.

The more I learned, the more I understood that wellness is not a phase or aesthetic. It is a lifestyle rooted in rhythm, nourishment, and daily choice.

I became an advocate for living holistically — without shame, without pressure, and without making others uncomfortable for choosing a slower, more intentional way of being.

BE WELL CO. was born from that journey.

Not just as an apothecary, but as a Ritual Lounge — a space where people could experience wellness, not just shop for it. A place to sip, blend, move, reset, and remember that caring for your body is sacred work.

Live Well.
Do Well.
Be Well.

This is more than a store.
It is a return.

Briana Nicole

“Being beautiful is an inside job.”

Briana Nicole, Founder

Come Visit!

Be Well Co. is located in downtown Durham NC.

Market on Market (MOM) - 121 Market Street, Bay 3 Durham NC 27701

Current Hours:

(BWC is a 1 mermaid shop, so please be advise our hours are fluid. Want to secure book a appt)

Mondays - Wednesdays: Appts ONLY!

Thursdays - Saturdays: 12ish - 6ish

Sundays: MAYBE 1ish - 4ish